About Us
Why Phoward?
PhoWard is built on one idea: take traditional Vietnamese comfort food and move it forward.\
We combine authentic flavors like slow-simmered broths, fresh herbs, and classic ingredients with a modern, build-your-own experience. Whether you want a clean, traditional bowl or something fully loaded and customizable, PhoWard gives you both.
It’s fast, fresh, and intentional — without losing what makes Vietnamese food special.
Meet The Founders
PhoWard was created by Andy Nguyen and Luis Semidei Lossada, two student entrepreneurs with a shared vision of bringing Vietnamese cuisine into a modern fast-casual format.
Andy brings experience from working in his family’s small business along with strengths in branding, media, and marketing. Luis adds a creative and business-driven mindset, combining visual storytelling with an understanding of how to build and grow a concept.
Together, they built PhoWard to blend tradition with innovation — delivering bold flavor, fresh ingredients, and a customizable experience designed for today.
PhoWard blends tradition with innovation — delivering bold flavor, fresh ingredients, and a customizable experience designed for today.